SEO:A Beginners’ Guide

Keilan Sayer is a student at the University of Montana, who enjoys baking, biking, and occasionally writing a decent blog post.


SEO Organization Components: Links, Content, Ranking, Search, and others

The world of digital advertising is constantly changing and expanding to incorporate new ways to achieve your goals. However, one method that has stood the test of time is known as SEO, which I’m sure many of you are aware of having arrived at my guide, eager to learn more. 

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A Guide On Online Gaming

This guide on online gaming marketing was created by Wyatt Duthie, a Marketing student at the University of Montana who likes to party.

Online Gaming

Go back to your nostalgic teenage years and think about what you were doing as a sixteen-year-old kid during the summer months. You probably were enjoying the great outdoors, working your first job to save up for your first car, hanging out with friends, involved in organized sports or maybe even playing video games. No matter how glorious your sixteen-year-old summer was it won’t compare to Kyle Giersdorf’s. This American teenager competed in a tournament for a popular online video game against 100 other gamers of all backgrounds and ages. Giersdorf won the sweet jackpot prize of 3 million dollars and bragging rights of the coolest sixteen-year-old summer ever.

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A Guide To Email Marketing

This guide on email marketing was created by Teresa Zortman, a student at the University of Montana who pets dogs in her free time.

Getting Started With Email Marketing

Email marketing student at cluttered desk.

Email marketing is perhaps one of the oldest digital marketing forms. Companies obtain the emails of their customers to contact them directly regarding relevant and in some cases exclusive, promotions. Some experts theorized that email would soon be replaced by social media as a way to reach potential customers. However, according to the Fourth Source website, 92% of internet users have at least one email account. That is, practically everyone has email unlike what happens with social media, not everyone has an account, which can difficult and minimize the reach and coverage of the desired segment. On top of that, there is a 5 times greater chance that a subscriber reads an email message than a Facebook or Twitter post. 

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A Guide On Social Media Marketing

This guide on social media marketing was created by Bethany Phillips, a University of Montana student.

What is Social Media?

If you consult Google, the definition of social media is this:
so·cial me·di·a
websites and applications that enable users to create and share content or to participate in social networking.

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A Guide to Blogging

A Guide to Blogging

If you are planning on starting a blog, whether you are doing it for business or just to share your personality with an audience, there are going to be a few things that you should watch out for. If you have absolutely no idea where to start, then you can go to Google and find plenty of different blogs that tell you exactly how you should start. YouTube has videos that will give you a step-by-step guide on how to get started on a blog. This is not what that is, I just want to give you a few warnings about things that you are going to run into. Most of these things are going to have to do with WordPress. The wonderful world of WordPress provides a plethora of different themes to start a blog. That’s not to say that it is always the best choice. There are a few concerns with using WordPress’s platform. Although they do offer a free service, it can quickly turn into something that you have to pay for. It should be noted that since WordPress is the most popular platform for powering websites on the internet, it will also be the biggest target for security risks.

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A Guide to Content Marketing

Content Marketing

This guide on content marketing was created by Breanna Harmer, a student at the University of Montana who once swam with whale sharks.

Pinpointing where, to begin with how to market a brand starts at the brand’s core values. This involves what the company stands for and how they want to portray their image to the public. It has become more difficult to stand out when there is endless competition. Consumers are flooded with an average of 5,000 ads per day. The world of ad men is dead and the digital age has bridged us all into content marketing.

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Hello world!

Welcome to WordPress. This is our first post. I’ll show you what I am looking for in your reports.

Please note, don’t cut and paste out of MsWord. It messes with the formatting. All content needs to be created within WordPress.

At the beginning of your post, you should have a one-sentence intro, like this:

This guide on … marketing was created by Mario Schulzke, an instructor at the University of Montana who once won a costume contest in Canada.

Titling your post and url.

Each post should be titled as followed:

A Guide On Email Marketing

Then your url should be:

Use big images.

Both as a featured image and then throughout the text. Make sure you size the image to be at most 1200px wide for the featured image. Then all images in the post should be 640px wide. Make sure to caption it.

Do use a lot of images throughout and make them relevant. This pumpkin is not relevant.

not a huge pumpkin but a decent sized one
not a huge pumpkin but a decent sized one

Use h3 as your headings throughout the post.

Use h4 as your subheadings

All text should be simple paragraph style like this.

Don’t add any tags or categories to your post.

Embed videos.

Link out to other pages

Whenever you link out to other pages, I’d like you to do it right underneath the paragraph that pertains to your content. Like, at the end of this paragraph I’ll link to the sites we have worked on this semester.

unbelievably – where we create to drive traffic

Creatorsetups – interviews with people building cool things

Seniorlevel – interviews with leaders in business and life

Make sure your post is optimized for search engines.

So add both a page title and meta description below. Use The Yoast SEO plugin below.

I want you to optimize for whatever your guide is about. So for email marketing for example, make email marketing your focus keyphrase and then try and get a perfect score in the SEO analysis below.